EXCLUSIVE OFFER FOR STUDENTS AT LEVI’S LOCK-IN PARTY!

30% off for students at Levi’s 51 Carnaby St, W1F 9PZ, London

Wednesday, 13th of October is worth making a note in your diaries. Levi’s has one of its kind LOCK-IN PARTY with complimentary drinks and music kicking off at 6.30pm-9.30pm.

Levi’s is best known for its denim with fabulous fit and sexy cut. Recently introduced new range of Levi’s Curve ID proves its jeans are born to fit.

Time to show off those sexy feminine curves ;)

www.facebook.com/LevisUK

http://eu.levi.com/en_GB/news/studentnights_news_gb/index.html

Don’t forget your student cards!

CAMERA WORK

www.camerawork.de/

The little discovery path to Camera Work gallery reflects Alice’s journey to an exceptional Wonderland. Situated in a peaceful location off lively shopping area is a space renamed after a journal set up by photographer Alfred Stieglitz in the early 20th century. Similarly to the journal the white cube gallery values high standards. It acts as a platform in art business: showcasing and selling vintage (fashion) photography, the work of art by highly known photographers from Richard Avedon to Michelangelo Di Battista. Camera Work appreciates talent in its collections including outstanding and emerging photographer’s work. In constant flow the gallery collaborates in various projects with museums and galleries abroad. Its one of a kind and marvellous collections are well worth a visit, or even buying.

BUCHSTABEN MUSEUM

Near bustling Alexanderplatz in central Berlin locates a museum with one of its kind collection. It is also the spontaneous composition of letters that draws attention.

Officially opened in year 2009, but both of the founders have been involved in collecting typefaces and shop signs for 5 years by now. Its aim is to appreciate and admire what has been once used as shop display, navigator or simply a font.

The stories as one of the friendly assistant’s shares are warmhearted. When HAUPBAHNHOF station’s name changed to OSTBAHNHOF Buchstaben happily welcomed HAUP in their space. Once a generous person donated a letter E straight from Inglourious Basterds movie set. More moving story spills with a fish from a Fish and Chip shop display. The kindest and most interactive towards collecting has been so far general public.

The objection of this typography museum is noble. Instead of getting rid of the vivid shabby letters let’s value their function in white cube space.

www.buchstabenmuseum.de/

HATCH Sticker Museum

Hatch is a unique museum in hip East Berlin. It is cosy, vivid and indulging visitors with ‘tea of the day’.

Even though the space is relatively compact, the back room is busting with multi-coloured stickers. Its diverse selection on display flows from little harries creatures with spiky teeth to gothic Strange Emily. The museum also occupies an area for a shop, a chance to purchase stickers by local artists, as well as sticker and street art books. Oliver Baudach who set the place up in 2009 has been a dedicated sticker collector for the past 27 years with keen interest for skateboarding and street art.

Due his sweet and open-minded role the visitors have also actively spread the word about this wonderful museum.

For people whom are sticker collectors Hatch is a rare place where to buy additions, finding one of a kind and creative labels rather sticking to high street store offers.

http://hatchkingdom.com/

Estonia ( July 2009)

Photography: Katre Laan

What is a photograph?

In everyday situations we face contact with images. The small photographs of our close relatives or partners we care the most we carry in our wallets. The latest fashion posters on the walls of buildings stand out more than ever, particularly due the eye-catching looks. The images on newspapers’ frontal pages could attract reaction in public’s minds, such as concern and anger. As Ansel Adams once said: ’’ Not everybody trusts paintings but people believe photographs.’’

Images do not necessarily have to represent the truth. It could also be used as a way of twisting people’s minds, such as advertising a brand or a space. In the 21st century, creativity has remarkably pushed its boundaries, taking into consideration characters, emotions, and visual effects. Recently, the very latest LEVI’S jeans poster caught my eye. Simple, black and white photograph of a boy and girl in front of an urban industrial area with the note: ‘Live unbuttoned’. The idea of the campaign is clear; comfort was the idea behind the photo. Although I personally fell for the campaign and creativity it didn’t influence me to the extent that I would have bought the product based only on photographs.

The actual photographic term for a photograph stands for ’’writing with light’’. Shutter regulates the length of time and aperture controls light needed for the correct exposure. In real life situation we would have captured history already without thinking of the technical aspects. Each day people create history. Snapshots are a common way to express feelings, occasions. Despite keeping a diary or a blog, photographs are useful additions as references of occasions. Without photography we would all imagine circumstances differently. Making pictures has turned into a habit to show emotions and the joy of life, simply by pressing the button.

What does an image stand for in our personal life? Do we feel a connection with a certain photographs? If we could see our family, partners, best friends all the time, would we still appreciate photographs same way as before? In reality we all live only once, some people 19 years lucky ones reach 85 years. Each birthday is different from previous years, mainly because time has passed on and left a trace on all of us, such as age. Looking back at old photographs our mind breaks into memories: feelings of joy, suffer, literally to the past when the picture had been taken. In most cases without a reference such as photographs we would not remember every detail as clearly as it was. On the other hand if we would lose a loved one, would a photograph represent joy or sad eyes? Clearly each image stands for itself, has it is own precious memories mostly joyful.

A particular image refers to an idea, either in mass media as a reference to an article or then a way of promoting a new product. It occurs as an eye-catching way to get public’s attention and also feedback. Even a simple snapshot could move mountains, regardless the reaction it might get.

Live Unbuttoned ad campaign for Levi’s® 501® Jeans