Saturday 4 September 2010

GALERIE FUR MODERN MODEFOTOGRAPHIE

Gallery for Modern Fashion Photography, a small and promising space in trendy central Berlin showcases fashion photography projects whilst exploring the aesthetics of fashion. The latest exhibition by German born Frederike Helwig is definitely one of a kind. Helwig, having studied photography in Bournemouth College of Art and Design (where also legendary Nick Knight studied) landed with her first assignment already during university days. Her eye-catching portfolio includes both latest commercial and fashion photography, while the Skype project is simple yet innovative.

A fashion spread commissioned by British magazine Lula came with an exception, small budget. At first glance the project does not reveal its unusual medium. Pixelating, slightly fuzzy, double exposure effect even though without that sharp detail the finished image stands out appealing. Apart from framed photographs the poster type ones covering the back wall with date and time printed on it reveal the secret of this fashion editorial shoot; it is done through a communication platform Skype. If usually the crew all work in the same location then in this case Helwing was capturing the action in London and rest of the crew was busy on other side of the Atlantic in New York.

Fredericke Helwig SKYPE

8. July 2010- 28. September 2010 Berlin

www.galeriefuermodernefotografie.com

Loving her website; just like an endless data space filled with photographs

http://www.frederikehelwig.com/


DATE TIME: 2009_11_18T18:39:43Z


DATE TIME: 2009_11_18T18:53:21Z

No comments:

Post a Comment